Getty Images Inc. made a landmark announcement in the month of March 2014, when it revealed that the company is planning to give rights to pictures in its database free of cost to non commercial bloggers. Getty announced that it’s releasing a new embed tool that can be used by the non commercial users to share the pictures across their blogs and other social media channels. Getty Images Inc. CEO, Jonathan Klein, says that the easy legal sharing of images benefits its contributors and partners. One of the benefits provided by this embed tool is that it makes it easy for commercial users to license the images for commercial purposes.

Getty can also track the non commercial users of the embed tool and for what purpose they are actually using the images. By making it free for non commercial users, Getty need not unnecessarily involve in legal proceedings with users who are using the images in their blogs and sharing it in other social platforms. This decision also has a significant impact on the value of the images. Images that were used by non commercial users by paying a small fee are now available for free.

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